‘Client/Customer Appreciation Gifts’ Articles
Written by David Beckham, MBA, Directory of US Operations, THE original basket boutique on 10 March 2010
Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.
One of the most important things you can do is to take the time to get to know your current customer’s better. Phone calls, visits or emails that just check on them and get to know them better will do wonders for your relationship. In a down economy, your customers are more than likely looking for ways to save money which means they are probably looking at your competitors or substitutions for your product. Never miss an opportunity to reach out and touch a customer other than just trying to make a sale.
By getting to know your customers, you will find out a lot of information about them. You should always try to recognize and remember the special events and days with your customers. Send them a gift basket on their business anniversary date just to say, “Thanks for being a customer!” Getting to know your customers will make it easy for you will learn important information about them, and then you can simply send a card or a small gift to congratulate or let them know you are thinking about them. Sometimes, the littlest things can make the biggest impacts on your customers.
Holidays are always a great time to recognize your clients. Be careful though about what you send. Don’t just get something off a shelf and think it will make an impact. Remember, other businesses might have them as clients too and how embarrassing would it be to give them the same gift basket from a “big box store” that some other business gave them. Your gift needs to be unique, original and stand out from others to get you noticed. This will help keep your business top of mind with your customers.
Be sure to brand your gift with your business colors and logo whenever possible. This also keeps your business top of mind with your customer and extends your brand. Remember, your branded gift could be seen by other potential clients in your customer’s office. If your brand s on the gift, it can be like free advertising!
If you are looking for ways to recognize your top clients, business partners or just to thank someone for a job well done, then consider a branded gift basket. You will be pleased with the outcome. For more information about branded gift baskets, contact Sheri at THE original basket boutique. Our specialty is making your business stand out from the crowd with original gift and gifting plans for your business.
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Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.
For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248 or http://www.obbpensacola.com
Tags: basket boutique, basket business, business gifts, gift basket business, gift basket franchise, gift baskets, gift business, home business, original basket, recognition programs
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Written by Sheri Beckham, Gift Professional on 10 March 2010
10. Gift baskets can be made to fit any budget.
9. Themed gift baskets can be made to fit any occasion.
8. A gift baskets can come in any size to fit the situation.
7. Gift baskets are quick and easy to order.
6. Gift baskets can be shared so it can save you money by serving more people.
5. Professionally designed gift baskets convey a special message to the recipient.
4. Gift baskets and their containers can create lasting memories.
3. Gift baskets can be branded or personalized to keep your name at the top of the recipient’s mind.
2. Gift baskets are loved by everyone!
1. Gift baskets are the perfect gift to fit every occasion!
If you are looking for the perfect gift, then think gift baskets. Ordering gift baskets is as easy as picking up the phone or going online. They are especially great for sending to an entire office or family. Professionally designed gift baskets from a gift basket specialist will create lasting memories for your recipient.
For more information about gifts and gift baskets, contact us at THE original basket boutique. We will show you some very easy and affordable ways to show your appreciation 365 days a year.
Tags: basket boutique, basket business, gift basket, gift basket business, gift basket franchise, gift baskets, gift business, home business opportunity, original basket, Top 10 Reasons for Gift Baskets
Posted in Business Gifting, Client/Customer Appreciation Gifts, Gourmet Gift Baskets | No Comments »
Written by Sheri Beckham, Gift Professional on 10 March 2010
In the gift basket business, we see all types of customers. Individuals and businesses buy gift baskets to say thank you, or show their appreciation to other businesses and individuals. Gift baskets are a great way to show appreciation because they can be tailored to match what your recipient likes or what interests them. Gift baskets can be designed for any occasion or reason but one of our favorite uses lately have been for employee motivation and appreciation.
We have a new client that just started buying gift baskets on a regular basis. They are a small insurance company with 3 offices and about 20 employees. Two months ago, we discussed a gift program with them that they truly loved. Each time one of their employees has a birthday or significant event, they give them a gift basket. The gift basket we designed is around $25 each and is generally the same for each employee. It has bottled water, caramel corn, chocolate, cookies and other feel good food and goodies.
The employees absolutely love the gifts. They look forward to their birthday and now talk about getting their “birthday gift basket”. The point is that this little gift program which will cost this company less than $500 per year has returned dividends that can’t be measured in money but is measured in happiness and motivation. A good gifting program shows your employees that you care about them enough to recognize special days in their life.
If you are a small business owner, you need to consider an employee recognition program. A small gift basket for their birthday, something for the holidays or recognizing a significant day in your employee’s life will go a long way in building a strong employee relationship. Good people are truly hard to find even in today’s economy. Recognizing your employees is just one way to motivate them and help build a stronger loyalty to your company.
Your gifting & recognition program doesn’t have to be just gift baskets. We can offer boxes, tins and other single gift ideas for your gifting and employee recognition program. The other advantage to a good gift program is the ease of use. You can simply give us your employee list with their significant dates and we keep up with when to build and deliver the basket. Our gift reminder service takes the stress of you and lets you do your job. Whether you have 1 or 100 plus employees, our gifting program will make your life easier and your employees happier and motivated.
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Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.
For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248
Tags: basket business, customer appreciation, gift basket business, gift basket franchise, gift baskets, gift business, home business, home business opportunity, Marketing, recognition programs
Posted in Business Gifting, Client/Customer Appreciation Gifts, Marketing | No Comments »
One of the most important things you can do is to take the time to get to know your current customer’s better. Phone calls, visits or emails that just check on them and get to know them better will do wonders for your relationship. In a down economy, your customers are more than likely looking for ways to save money which means they are probably looking at your competitors or substitutions for your product. Never miss an opportunity to reach out and touch a customer other than just trying to make a sale.
