Building Loyalty with Gift Baskets

Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.

One of the most important things you can do is to take the time to get to know your current customer’s better. Phone calls, visits or emails that just check on them and get to know them better will do wonders for your relationship. In a down economy, your customers are more than likely looking for ways to save money which means they are probably looking at your competitors or substitutions for your product. Never miss an opportunity to reach out and touch a customer other than just trying to make a sale.

By getting to know your customers, you will find out a lot of information about them. You should always try to recognize and remember the special events and days with your customers. Send them a gift basket on their business anniversary date just to say, “Thanks for being a customer!”  Getting to know your customers will make it easy for you will learn important information about them, and then you can simply send a card or a small gift to congratulate or let them know you are thinking about them. Sometimes, the littlest things can make the biggest impacts on your customers.

Holidays are always a great time to recognize your clients. Be careful though about what you send. Don’t just get something off a shelf and think it will make an impact. Remember, other businesses might have them as clients too and how embarrassing would it be to give them the same gift basket from a “big box store” that some other business gave them. Your gift needs to be unique, original and stand out from others to get you noticed. This will help keep your business top of mind with your customers.

Be sure to brand your gift with your business colors and logo whenever possible. This also keeps your business top of mind with your customer and extends your brand. Remember, your branded gift could be seen by other potential clients in your customer’s office. If your brand s on the gift, it can be like free advertising!

If you are looking for ways to recognize your top clients, business partners or just to thank someone for a job well done, then consider a branded gift basket. You will be pleased with the outcome. For more information about branded gift baskets, contact Sheri at THE original basket boutique. Our specialty is making your business stand out from the crowd with original gift and gifting plans for your business.

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Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.

For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248 or http://www.obbpensacola.com

Tags: basket boutique, basket business, business gifts, gift basket business, gift basket franchise, gift baskets, gift business, home business, original basket, recognition programs
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