Gift Baskets for Marketing? – Here are some simple ideas to help your business reach more customers.

What do Gift Baskets Have to do with your Marketing Program?

I suppose that a typical business owner might ponder this question when we sit down on a sales call with them.  The truth is we asked our self the same question when we started this business three years ago. We bought our business with the intention of selling gift baskets.  What we ended up with was truly something more. We became a marketing company that also does gifts and gift baskets.

It didn’t take us long to understand the power of gifts in a business.  A good gifting program can help your business with customer retention, new customer acquisition, brand building, and building good will with business partners. Every business owner has a marketing budget. How you spend the marketing budget depends on your business model and should be tied to your overall business goals. The largest part of a typical business-marketing budget is generally tied to customer retention and new market development.  It is important to note that it takes more money to find new customers than it does to keep your current ones.

If you are still trying to decide whether or not you need a gifting program, here are some ideas and strategies to consider.

First, consider your brand. When you want to win over a new customer or get their attention, it is important to use your brand and business name on the gift. This can be done in a subtle way by branding the gift with logo ribbon and your company colors. For a little more impact, you use a gift that has promotional merchandise in it. This has the added benefit of keeping your brand in front of your potential customers for a longer time.  If the gift is going to an individual, then make it more personal by including items that are unique to a single person such as nice logo pen or container of some sort with your logo. If you are sending to an office, you will more likely get more mileage with “tear-n-share” snacks that everyone can sample.

If you are sending a “thank you” to someone, you can employ the same strategy.  Logo merchandise is nice, but it might not seem as personal when you want to thank you for a purchase or contract.  You can consider a snack gift or spa gift for an individual. Sending a “thank you” gift basket is a powerful way to get the attention of several key people in an office setting.

Here is a great example of how a branded “thank you” gift basket can land you more business.

Let’s take a car dealer as an example for using business gift baskets.  When a customer purchases a vehicle, you could have a branded gift basket sent to them to say thank you. While you might think to send this to their home, you really should send it to where they work. Your logo and company colors will stand out on your gift. The snacks inside will certainly get the attention of everyone around the individual that you want to thank. Chances are, your customer will talk about their recent vehicle purchase and you could land a new customer from the interaction.  The branded gift helps extend your brand and market your business in a very good way.

Gift baskets are not the only types of appreciation gifts that you can send, but they do have a powerful impact when used correctly. If your business is not using a gifting program, consider setting one up. It will be money well spent if done correctly.  A gifting professional is more than just a gift basket designer.  They are an extension to your marketing program.  A professionally designed gift will get the attention your business deserves.

If you are considering a gifting program or would like more ideas on marketing your business, contact Crazy About Gift Baskets to set up an appointment. We will show you how to be original and give original.

——————-

Sheri & David Beckham are the owners of THE original basket boutique franchise in Gulf Breeze, Florida. Contact them at (877) 622-3248 for more information about gift baskets and gifting programs or on their website at http://www.obbpensacola.com.

Tags: basket boutique, branded gift basket, business gifts, creative business, customer appreciation, gift basket business, gift baskets, gift business, Marketing, original basket, recognition programs, Top 10 Reasons for Gift Baskets
Posted in Business Gifting, Client/Customer Appreciation Gifts, Gift Baskets, Marketing | 1 Comment »

Original Ideas for Administrative Professional Gifts

Don’t Forget Your Administrative Professional

In 1952, the International Association of Administrative Professionals (IAAP) started honoring office workers by sponsoring Administrative Professionals Week.  Now, Administrative Professionals week is one of the largest workplace observances outside of employee birthdays and other major holidays.  This is truly the time to thank those tireless administrative professionals who keep our offices running like clockwork and make our jobs easier.

In 2000, the International Association of Administrative Professionals changed the name for what was then called Professional Secretaries Week and Professional Secretaries Day to what we now know as Administrative Professionals Week and Administrative Professionals Day. This was done to keep up with the changing job titles and added responsibilities that are now taken on by a modern day Administrative Professionals.

According to the U.S. Department of Labor statistics, there are over 4.1 million secretaries and administrative assistants working in the United States.  There are over 8.9 million working in other administrative support roles. Canada employees over 475, 000 administrative professionals and millions are working in offices worldwide.

This year, Administrative Professionals Week is April 18-24 and Administrative Professionals Day is Wednesday, April 21.

This year, you might consider a versatile gift that will remind your administrative professional how much you value them for long after this special week.  Here are some ideas to help you with giving the perfect gift this year.

1. Coffee Mug filed with delectable goodies such as chocolate, coffee, tea, cocoa, or other snacks.  Wrapped in beautiful cello with a festive bow, this simple gift will certainly get your administrative professional’s attention. The coffee mug can be used over and over, which reminds your admin how important they are day after day. Gifts such as these run $15-$25 on average.  This makes it affordable for the whole office.
2. A pen and pencil holder or tray for their desk can be filled with tasty treats that are sure to put a smile on their face.
3. Lunch Tote gift baskets are the gifts that keep on giving.  Have it filled with “tear & share” items like caramel corn, cheese straws, truffles and other delicious snacks that can be shared by all.  Tote gift baskets are a little more expensive, but how valuable are your administrative professionals? It’s a small price to pay for those who do so much for us.
4. A popcorn bucket makes a really cool and fun gift for your administrative professional. You can put your administrative professional’s favorite DVD in the popcorn basket along with some other movie snacks.  Not sure what your admins’s favorite movie is?  Then get them some movie tickets or a gift certificate to Blockbuster.
5. Finally, any basket, music box, crate, or other unique container can be a perfect gift basket. Large or small, a creative gift professional can make it into the perfect administrative professional gift.

So, there are five ideas on how you can show your appreciation for all that your administrative professionals do for you.  Don’t delay or wait until the last minute.  Think ahead and order now so you can be sure to get the perfect gift this year.  A regular old store bought gift just won’t due these days. You need to stand out really show your appreciation with something unique, new and original.  To all the Administrative Professionals out there reading this story, send the link to your boss.  They will get the hint!  Happy Administrative Professionals Day!

——

Sheri Beckham is the owner of THE original basket boutique, gift basket franchise in Gulf Breeze, Florida serving the Pensacola area. If you are looking for something original, contact Sheri at (877) 622-3248.  THE original basket boutique can ship nationwide or deliver across town.  We have gifts in all price ranges and can handle one or one hundred, which ever you need.  You can also find us online on our gift basket store at http://www.obbpensacola.com.

Tags: basket business, branded gift basket, business gifts, chocolate gift baskets, creative business, customer appreciation, gift basket, gift basket business, gift basket franchise, gift baskets, gift business, home business, home business opportunity, Marketing, original basket, recognition programs, Top 10 Reasons for Gift Baskets
Posted in Business Gifting, Client/Customer Appreciation Gifts, Gift Baskets, Marketing, Specialty Gifts | 1 Comment »

Great News for Chocolate Lovers!

Are you crazy about chocolate? Most people love chocolate, but did you know that some chocolate is good for you? Chocolate, in its purest form is actually an antioxidant. Antioxidants help rid your body of free radicals which are terrible little molecules that run amok in your body causing disease and aging. Antioxidants bond to the free radicals and are removed from your body through digestion.

Of course, not all chocolate can be good for you. You can’t eat a Snicker’s and claim it is healthy.  Dark chocolate has the highest health benefit because it is higher in cocoa.  Higher cocoa amounts are better because there is less room for other ingredients like cocoa butter, sugar, vanilla, and milk. Dark chocolate has also been known to help with depression and high blood pressure.
Now that we know there are some health benefits to eating dark chocolate, here are some other interesting facts about chocolate:

1. Chocolate is a valuable source of energy.  A single chocolate chip can power a human being with enough energy to walk 150 ft.
2. One ounce of baking chocolate has 10% of your daily-recommended amount of iron.
3. The per capita consumption of chocolate is nearly 12 pounds annually per person. (That’s a lot of chocolate!)
4. Chocolate comes from Cocoa Beans.  Originally, it was called Cacao, but became Cocoa from a misspelling.
5. Cocoa trees produce pods with contain about 20-50 cocoa beans. There are a variety of cocoa beans with varying flavors, which is used to make different types of chocolate much like different grapes make different wines.
6. Chocolate does not cause or increase acne.  It is a myth.
7. Chocolate contains “theobromine” which helps boost low blood-sugar level but it can be deadly to dogs, cats and other household pets. It can over stimulate their cardiac and nervous system, which could cause instant death.
8. Chocolate has over 500 flavor components. This two times the amount found in vanilla and strawberries.
9. The cocoa beans were used as a currency and as a unit of calculation in the Aztec and Mayan cultures.
10. Chocolate is one of the most well-known and popular foods in the world and is not likely to ever go out of fashion!

Now that you know more about chocolate, you won’t have to feel guilty next time you eat a dark chocolate bar. Are you looking for gift ideas?  Chocolate makes a great gift for any occasion.  Chocolate gift baskets can turn the darkest day bright for anyone.  Chocolate gifts are great for giving to men or women so the next time you want to get some attention, think yummy, delicious, chocolate!

Happy Gifting!

————————

Sheri Beckham is a gift consultant, gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.

For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248 or http://www.obbpensacola.com.

Image: Graeme Weatherston / FreeDigitalPhotos.net

Tags: basket boutique, branded gift basket, business gifts, chocolate, chocolate gift baskets, creative business, gift baskets, gift business, Marketing, original basket
Posted in Gift Baskets, Information | No Comments »

Get the Most Out of Business Gifts

The right business gift can do amazing things for your company.  They are given to say, “thank you”, build relationships, foster goodwill or just show business thoughtfulness.  The right kind of gift can help your business relationships flourish and grow, while the wrong gifts could quickly cause a business relationship to go south. The right gift should reflect your creativity, good taste, and to some extent your personality.

When giving business gifts, there are some simple guidelines you can follow to ensure your business gift giving is a great experience and you get the most out of your thoughtful gesture. Here are ten ideas that will help you get the most out of your gift giving:

1. First, be sure that the company you are sending the gift to can accept gifts.  Some businesses have written policies that prohibit accepting gifts for any reason. You may also find companies that place limits on the costs of the gifts.  It is just a good idea to be sure before you give.
2. Use good timing when sending a gift. If you are saying “thank you” for something, it should be sent within a few days of the event so the gift is pertinent to the situation.
3. Be sure your gift reflects your company image and your personality.
4. For the maximum impact, personalize your gift. With a little imagination and originality, you can make your gift truly stand out.
5. Your gift should reflect the value you place on the relationship. As an example, if you are a realtor, and sell a million dollar home, your closing gift will be larger than one of someone how purchased a one hundred thousand dollar home.  Each client is important, but you certainly make more on one over the other so you can recognize this with a more personalized gift.
6. Send gifts that are appropriate for businesses and one that will not interrupt someone’s place of work.
7. Be sure that your gifts reflect “good-taste” and are of high quality. Gourmet products in any price range will speak highly of your business and you.
8. Make a list of the gifts you send to avoid duplicating the gift.
9. Don’t use major holidays as your only reason to send gifts each year. You will get noticed more when a gift is not expected.
10. Be sure that you check the spelling of the business and recipients name if you are sending a personalized gift.

Gift giving can be a valuable and important part of your marketing strategy.  You should place a high value on your current customers. A good portion of your marketing budget should be directed to customer retention.  Gift giving is an easy way to reach out and touch your customers several times a year to show them how much you value them.

If you are not sure on the type of gifts to give, then consider a gift consultant. Someone who specializes in gifts can direct you on the appropriate gift and price value for each of your particular clients. Also, a gift consultant can take the pressure off of remembering special dates and events.  You can use a gift consultant to send gifts that are appropriate for the situation at the right time. Don’t let gift giving be a hassle for your business.  Make it fun! Get help if you need it. Giving business gifts will not only help you with customer retention, but they will strengthen the bond you share with your customers.

Happy Gifting!

————————

Sheri Beckham is a gift consultant, gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.

For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248 or http://www.obbpensacola.com

Image: by Maggie Smith / FreeDigitalPhotos.net

Tags: basket boutique, basket business, branded gift basket, business gifts, creative business, customer appreciation, gift basket, gift basket business, gift baskets, original basket, recognition programs, Top 10 Reasons for Gift Baskets
Posted in Business Gifting, Client/Customer Appreciation Gifts, Marketing | No Comments »

What’s Your Favorite Color?

Do you have a favorite color? You may not realize it but colors actually speak to us. Not only are colors symbolic, but they can evoke emotions or physiological responses. Most of us from our youth are taught that colors mean something such as red meaning stop and green means go. When we see pink or light blue balloons being delivered, it is likely to mean that a baby girl or boy has been born. The entire spectrum of colors has meaning and connotations. When you buy a gift for someone, do you know what the colors could mean?  Here are the basic colors and their meanings.

Red

Red is the color or power. Is associated with fire and blood so it is often associated with strength, determination, passion, love or desire. Red is a strong emotional color, which draws attention and signifies Stop or Danger. Red has been proven to evoke natural body responses such as raising blood pressure or increasing respiration. When used in advertising, it is usually complimented by a contrasting color shade of red to “tone” down the effects.  Red is such a versatile color because it is used to show love, desire and passion while at the same time, anger, danger and stop.

Yellow

Yellow is a color generally associated with happiness, joy and energy.  Yellow is a warm color that gets people’s attention, which is why taxicabs were painted yellow. Yellow is often used to promote children’s products.  Yellow in advertising is used to highlight the most important elements of your product or design.  Yellow should be used for lighthearted items but not typically for high end products.

Orange

Orange is a combination of red and yellow.  The energy of red and happiness of yellow form a color that represents enthusiasm, happiness, creativity, success and encouragement. It is a citrus color so it is associated with healthy food and stimulates appetites. Orange is also the color for strength and endurance. It should be used to catch attention or highlight important aspects of your product or design.  Orange is a wonderful color for promoting food and children’s toys.

Green

The color green is typically associated with nature. When you see green, you think of freshness, fertility, harmony, growth, and money. It is also a safety color, which is associated with “Go” or “good”.  Green is a healing color because it is the most restful color on the human eye and has been shown to improve vision. You should use green when you are trying to promote feelings of safety or trust. Green should also be used when you are trying to promote environmentally friendly products.

Blue

Blue is a color that is associated with loyalty, trust, confidence, faith, truth, or wisdom. It is the color of the sea and sky. Blue is a color that evokes calm feelings and tranquility. The color blue has been shown to slow the human metabolism and produce a calming affect on people. Unlike red, yellow and orange, which are emotional colors; blue is linked to human intellect and consciousness.  You would use blue to promote products related to cleanliness, water or precision high-tech products. Blue is a masculine color is typically associated with males. Blue is used a in corporate America because is linked to expertise, stability and trustworthiness.

Purple

Purple is a combination of blue and purple which is a combination of stability and energy. Purple is associated with royalty, luxury, wisdom, dignity, creativity, mystery and magic. The color purple is favored by young people and used in advertising to youth. If you want to portray elegance and a touch of class, use purple in your products.

White

White is the color of goodness, purity, innocence and perfection. The color white signifies safety and perfection. When compared to black, it is considered the positive or good.  White is the color of snow, so in advertising, it is associated with cleanliness and coolness. White is also used with tech products to signify simplicity. Apple computer has made use of the color white on their products to promote just that, simplicity or ease of use. White is also associated with charitable organizations.

Black

Elegance, formality, power, death, evil, fear or mysteries are typically associated with the color black. Black can have a negative connotation and is the opposite of white.  Black is used for strength and authority; it is also considered to be very formal and prestigious color. Black can also be the color of grief.  Black is often worn to make someone look thinner so it is a color that gives the feeling of depth and perspective. Black is a great color to use as a contrast to other colors. It helps to create powerful combinations when used with other power colors like red and orange.

So now you know more about colors and their meanings. At The original basket boutique, color is always taken into consideration when designing our gifts. We know that some colors just go together so we use them in everyday gifts, but often times a client will want to send a special message. We custom make these gifts to specifically address the client’s needs and desires using colors.

The next time you are considering a gift, think about the colors and what it means. You always want to be sure you are sending the right message!

——————————-

Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.

For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248

Tags: basket business, gift basket business, gift basket franchise, gift business, home business opportunity, original basket
Posted in Information, Marketing | No Comments »