Why Give Gift Baskets?

If you have never received a gift basket before, then you are probably asking yourself, “Why send gift baskets?” Gift baskets are given for almost any occasion. They can be sent on birthdays, holidays, or as appreciation gifts. They are a wonderful way to say thank you to a valued customer or even a potential client. Gift baskets are perfect for making a statement or sending a message to someone important.

A traditional gift basket is generally filled with gourmet goodies or gifts, however the beauty of the gift basket is that you can put almost anything in it depending on the reason you are giving the gift. The joy of the gift basket comes from the many items inside. It is like receiving a gift inside of gift or many little gifts. A gift basket’s items are only limited by the imagination of the giver and the designer.

Gift baskets are also great for sharing. When you give a gift basket to an office or a family, everyone enjoys the goodies in the basket. You will often hear the term, “Tear & Share” when talking about gift baskets that means it contains items that can be eaten by more than one person. Caramel corn, popcorn, chips and candies, cheese & crackers are just a few of the many items that can be shared.

More personal gift baskets can contain gifts or mementos for the special recipient. I have seen jewelry hidden inside a basket as well as gift certificates and more. You can also include wine, champagne, and the glasses for two or more people. Gift baskets make great celebrations gifts.

The container that a gift basket uses can also be a unique part of the gift. Anything can be turned in to a gift basket container. We have used hats, coolers, garden hoses, bags and boxes as well as the more traditional wicker type baskets to create our designs. You are limited only by your imagination and budget.

If you are a business owner, gift baskets are a great way to extend your brand. The ribbon on a gift basket can have your company colors, logo, & name. You can also include branded merchandise in the gift basket along with the goodies. Branded gift baskets are a great way to say “thank you” to your client, or a referral partner. When you are trying to land that new client, use a gift basket to break the ice. The branded gift basket is a simple and cost effective use of your marketing budget.

The next time you are trying to think of a perfect gift, try gift baskets. A professionally designed gift basket such as what you received from THE original basket boutique will certainly get the attention you are looking for.
Happy Gifting!

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Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.
For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248

Tags: basket boutique, basket business, gift basket business, gift basket franchise, gift baskets, gift business, home business, home business opportunity, Marketing, original basket, recognition programs
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Show Your Appreciation with Gift Baskets

In the gift basket business, we see all types of customers. Individuals and businesses buy gift baskets to say thank you, or show their appreciation to other businesses and individuals. Gift baskets are a great way to show appreciation because they can be tailored to match what your recipient likes or what interests them. Gift baskets can be designed for any occasion or reason but one of our favorite uses lately have been for employee motivation and appreciation.

We have a new client that just started buying gift baskets on a regular basis. They are a small insurance company with 3 offices and about 20 employees. Two months ago, we discussed a gift program with them that they truly loved. Each time one of their employees has a birthday or significant event, they give them a gift basket. The gift basket we designed is around $25 each and is generally the same for each employee. It has bottled water, caramel corn, chocolate, cookies and other feel good food and goodies.

The employees absolutely love the gifts. They look forward to their birthday and now talk about getting their “birthday gift basket”. The point is that this little gift program which will cost this company less than $500 per year has returned dividends that can’t be measured in money but is measured in happiness and motivation. A good gifting program shows your employees that you care about them enough to recognize special days in their life.

If you are a small business owner, you need to consider an employee recognition program. A small gift basket for their birthday, something for the holidays or recognizing a significant day in your employee’s life will go a long way in building a strong employee relationship. Good people are truly hard to find even in today’s economy. Recognizing your employees is just one way to motivate them and help build a stronger loyalty to your company.

Your gifting & recognition program doesn’t have to be just gift baskets. We can offer boxes, tins and other single gift ideas for your gifting and employee recognition program. The other advantage to a good gift program is the ease of use. You can simply give us your employee list with their significant dates and we keep up with when to build and deliver the basket. Our gift reminder service takes the stress of you and lets you do your job. Whether you have 1 or 100 plus employees, our gifting program will make your life easier and your employees happier and motivated.

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Sheri Beckham is a gift basket professional and owner of THE original basket boutique, gift basket franchise located in Gulf Breeze, Fl.
For more information about Sheri or THE original basket boutique please contact us or call Toll Free: (877) 622-3248

Tags: basket business, customer appreciation, gift basket business, gift basket franchise, gift baskets, gift business, home business, home business opportunity, Marketing, recognition programs
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